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The ringtone industry is striking a popular cord with the teenage market. This group, mostly 13 to 24-year-olds, likes to
purchase their favorite tune or sound without paying the high price for a CD. This segment isn't afraid to drop lots of
discretionary income to download monophonic or polyphonic sounds, which makes the ringtone industry very happy.
According to RealityTVWorld.com, todays teens are willing to substitute cell phone minutes for the latest ringtone. This
behavior places this age group in the largest population of ringtone purchasers. Since over 40% of cell phone users fall into
this group and have disposable income, the ringtone industry is making the most of this opportunity. The market is so large among
this young population that, according to a study by Wireless World Forum, young people are spending eight times more on mobile
phones than music. Currently, trends in the U.K. show that the ringtone market holds 10% of the total music market. This
population's buying power is equally impressive in the United States where teenagers spend nearly as much on ringtones as on text
messaging. The sale of ringtones worldwide adds up to $3.5 billion, according to IT Facts online (http://www.itfacts.biz).
Naturally, the music industry isn't highly thrilled about this shift in sales from the more expensive CD to much less
expensive ringtones - even though the publisher or songwriter of the music or tone is entitles to royalties. Still, a ringtone
royalty isn't quite as high of a percentage as a CD royalty. Some future analysts of this market are predicting that the mobile
phone and ringtone industry are going to dip even farther into the music industry by giving mobile phones technology similar to
iPods.
About The Author
Copyright 2005 Samuel Mitone. All rights reserved.
Samuel Mitone is the owner and operator of Fever Ringtones, a premier resource for all the latest ringtones on the web. Please
go take at look at his archive of articles: http://www.feveringtones.com
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